How to Display a YouTube Channel on Google Sites in Minutes

YouTube has become one of the most powerful platforms for sharing content online. From businesses and educators to creators and startups, everyone is using YouTube to build trust, explain ideas, and engage audiences through video.

Now, if you’re using Google Sites for your website, you might be wondering:
“Can I display my entire YouTube channel on Google Sites?”

The answer is yes—and it’s much easier than you think.

In this guide, you’ll learn how to display a YouTube channel on Google Sites in minutes, using beginner-friendly methods. Whether you want to show a single video, a playlist, or a full YouTube channel feed, this article covers everything step by step.

Why Display a YouTube Channel on Google Sites?

Before jumping into the how-to steps, let’s understand why embedding a YouTube channel on Google Sites is a smart idea.

1. Increase Website Engagement

Videos naturally grab attention. When visitors land on your Google Sites page and see videos, they’re more likely to stay longer, explore your content, and interact with your brand.

Longer time on site = better user experience.

2. Build Trust and Authority

Displaying your YouTube channel shows real content created by you or your brand. It adds authenticity and helps visitors trust your expertise, whether you’re a business, educator, or content creator.

3. Keep Your Website Updated Automatically

Every time you upload a new video on YouTube, your website can show fresh content without manual updates. This is especially helpful if you don’t want to edit your Google Sites pages repeatedly.

4. Perfect for Multiple Use Cases

Displaying a YouTube channel works well for:

Business websites
Educational platforms
Course or tutorial websites
Coaches & consultants
Personal branding pages

What You Need Before Displaying a YouTube Channel on Google Sites

Before getting started, make sure you have:

Access to your Google Sites editor
A public YouTube channel or playlist
Basic understanding of Google Sites “Insert” options
Optional: A YouTube channel feed widget (for advanced display)

Important: Google Sites doesn’t support advanced YouTube customization by default, which is why choosing the right method matters.

Different Ways to Display a YouTube Channel on Google Sites

There are three main ways to show YouTube content on Google Sites:

Native YouTube embed (basic method)
YouTube playlist embed
Live YouTube channel feed using a widget (best method)

Let’s explore each one in detail.

Method 1: Display a YouTube Channel Using Native Google Sites Option

Google Sites has a built-in YouTube option, making this the easiest way to add videos.

How to Add a YouTube Channel via Google Sites

Open your website in Google Sites
Click on Insert → YouTube
Search for your YouTube channel by name or paste the channel URL
Select a video from the channel
Click Insert

Your selected YouTube video will now appear on the page.

Adjust Layout and Placement

Resize the video block
Align it with text or other elements
Preview how it looks on desktop and mobile

Pros of Native YouTube Embed

Free and built-in
No third-party tools
Beginner-friendly

Cons of Native YouTube Embed

Displays only one video at a time
No channel feed view
Limited design control
No automatic video grouping

This method works best if you only want to highlight one specific video.

Method 2: Display a YouTube Playlist on Google Sites

If your YouTube channel is organized into playlists (tutorials, courses, series), this method is more effective.

When Playlist Embed Is Useful

Educational websites
Course pages
Training or onboarding content
Topic-based video collections

Steps to Embed a YouTube Playlist

Open the playlist on YouTube
Click Share → Embed
Copy the iframe embed code
Open Google Sites
Click Insert → Embed → Embed code
Paste the iframe code and insert

Now visitors can scroll through multiple videos inside one player.

Limitations of Playlist Embedding

Fixed YouTube design
No layout customization
Branding stays YouTube-centric
Limited control over video appearance

Still, this is a solid option if playlists are your main focus.

Method 3: Display a Live YouTube Channel Feed on Google Sites (Best Method)

If you want a professional, clean, and fully dynamic display, embedding a YouTube channel widget is the best approach.

This method allows you to showcase:

Multiple videos at once
Latest uploads automatically
Custom layouts that match your website

Why Use a YouTube Channel Feed Widget?

A widget-based YouTube channel display offers:

Automatic updates with new videos
Grid, list, or slider layouts
Mobile-responsive design
Better branding and layout control
No coding required

This is the preferred solution for businesses and content-heavy websites.

Steps to Display a YouTube Channel Feed on Google Sites

(These steps are tool-agnostic and work with platforms like Tagembed.)

Step 1: Create a YouTube Channel Feed

Log in to your YouTube feed tool
Select YouTube as the source
Add your YouTube channel URL or ID
Fetch your channel videos

Step 2: Customize the Feed

Customize the look and feel:

Choose layout: grid, slider, or list
Adjust thumbnail size and spacing
Enable “Watch on YouTube” or “Subscribe” buttons
Match colors with your website theme

This helps your YouTube channel blend seamlessly into Google Sites.

Step 3: Generate the Embed Code

Click Embed Widget
Select HTML / Google Sites
Copy the generated embed code

Step 4: Add the Feed to Google Sites

Open Google Sites editor
Click Insert → Embed
Choose Embed code
Paste the widget code
Resize and publish the page

Your live YouTube channel feed will now appear and update automatically.

Benefits of Using a YouTube Channel Feed Widget

Displays multiple videos in one section
No manual updates required
Professional-looking layout
Fully responsive on all devices
Ideal for long-term content growth

Best Practices to Display a YouTube Channel Effectively

To get maximum value from your YouTube channel on Google Sites, follow these best practices:

1. Choose the Right Placement

Best sections include:

Homepage (below hero section)
Learning or resources page
Product feature pages
About or credibility sections

2. Keep the Layout Clean

Avoid clutter. Show only relevant videos that align with your page goal.

3. Optimize for Mobile Users

Most visitors browse on mobile. Always preview how your videos look on smaller screens.

4. Improve Page Load Speed

Avoid embedding too many heavy video players on one page. Widget feeds are lighter and faster.

Common Issues and How to Fix Them

YouTube Videos Not Loading

Ensure videos are public
Check age or region restrictions
Verify embed code placement

Layout or Responsiveness Issues

Avoid fixed-width iframes
Resize embed containers properly
Use responsive widget tools

Google Sites Embed Limitations

Google Sites restricts certain scripts. HTML-based widgets work more reliably than custom scripts.

SEO and Performance Benefits of Displaying a YouTube Channel

While videos don’t directly boost rankings, they support SEO indirectly by:

Increasing dwell time
Improving engagement metrics
Reducing bounce rate
Making content richer and more interactive
Strengthening brand recall

Search engines love pages that users enjoy spending time on.

Who Should Display a YouTube Channel on Google Sites?

This strategy is ideal for:

Businesses & startups
Educators & trainers
Coaches & consultants
SaaS companies
Content creators & vloggers
Non-profits & communities

If video content is part of your strategy, embedding your YouTube channel is a must.

Final Thoughts

Displaying a YouTube channel on Google Sites doesn’t require technical skills or complex setup. If you want something quick, native embedding works. For structured content, playlists are useful. But if you’re serious about branding, engagement, and scalability, a YouTube channel feed widget is the best solution.

With the right method, you can:

Enhance user experience
Keep your website fresh
Showcase valuable video content
Build trust and authority

All in just a few minutes.